Okay, really, who am I?
Marketing professional with a broad range of experience and a passion for branding, storytelling, and overall marketing strategy
I am a marketer with a passion for developing and executing strategic brand stories that capture my audience's attention. I firmly understand the different marketing channels, from traditional to digital, and how to use them to maximize reach and engagement. I believe in creating content that resonates with people on an emotional level, which is why I strive to create compelling stories that will make an impact. My goal is to help brands tell their story in an authentic way that builds trust and loyalty with their customers.
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My friends and coworkers describe me as positive, a team player, compassionate, ambitious, and a forward thinker. While this website goes into the different sides of me, I carry the same identity everywhere I go.
Degrees, Certifications, & Test
Degree
Business of Science
in Marketing
and a Minor in
Strategic Communication at
Butler University
Lacy School of Business
Certifications
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Google Display Ads
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Google Analytics for Beginners
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Security Awarness Training
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Adobe Photoshop LinkedIn Skills Assesment
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Microsoft Word LinkedIn Skills Assesment
Clifton Strengths
WOO
Achiever
Analytical
Communication
Positivity
Myers-Briggs
ESFJ
March 2024 - Current
Reveal
Marketing Campaign Manager
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Lead multi-channel marketing campaigns, driving MQL growth and pipeline creation.
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Develop strategic marketing plans that align with business goals and objectives, surpassing department goals.
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Collaborate with cross-functional teams and executives to enhance audience engagement and customer retention.
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Manage marketing budgets, optimizing paid media and content syndication for maximum ROI.
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Analyze campaign performance using KPIs to inform data-driven strategies and improvements.
May 2019 - August 2019
Pathfinders Advertising
Account Intern
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Work with clients to create and execute promotional campaigns, including but not limited to:
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Competitor Research for clients such as First Student and Whirlpool
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Media Planning/Buying for clients such as TAG
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Social Media Calendaring for Pathfinder’s LinkedIn and Nutrilite US’s Instagram
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Trade Show/Event Preparation for Whirlpool’s booth at the annual 2019 Cleanshow®.
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Summers 2015 – 2018
YMCA
Counselor in Training Coordinator – 2018
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Trained 25 young adults in leadership and counselor skills, developing curriculum and activities aligned with YMCA values
Program Head of Sailing – 2017
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Taught safety, boat handling, and sailing theory to a wide age range while managing a fleet of high-end boats and equipment while leading a team of counselors.
Cabin Head & Raggers Head – 2017
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Led goal-setting programs and coordinated daily activities for campers, fostering personal development and teamwork.
Camp Counselor – 2015, 2016
September 2019 - March 2024
Level365
Director of Marketing
March 2022 - March 2024
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Overseeing marketing department.
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Evaluating and developing our marketing strategy and marketing plan.
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Planning, directing, and coordinating overall marketing efforts.
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Competitor research.
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Working with the sales department to Identify potential customers and their needs.
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Building brand awareness and positioning.
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Supporting sales and lead generation efforts.
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Overseeing social media marketing strategy and content marketing.
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Assistant Marketing Director
June 2020 - February 2022
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Develops and runs an 8-12 week internship program every semester and summer
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Works with company executives to develop the brand strategy
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Marketing and Graphic Design Intern
September 2019 - May 2020
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Create and develop brand guidelines, and review existing material to match the brand
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Assist the marketing and sales team with various design projects sent and published to consumers
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Analyze current and past marketing trends to implement process improvements and opportunities
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Developed and updated new and existing creative content for website, social media, collateral, landing pages, and more.
September 2017 – December 2018
Butler University's Health and Recreational Complex
Lead Graphic Designer – 2018
Designed indoor digital & physical signs, posters, and graphics for all departments under the HRC.
Assistant Graphic Designer – Fall 2017
Designed indoor digital & physical signs, posters, and graphics for all departments under the HRC.
August 2016 - January 2018
Marketing Committee for Riley Children's Hospital Fundraiser
Graphic Designer
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Crafted logos and social media pieces
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Collaborated on a team of +800 members for three consecutive years, raising $1.1 million cumulatively
September 2017 – December 2017
Guard Dawg Defense
Co-founder and CEO
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Founded and led a team of five to develop and sell self-defense products, achieving a total sell-out of an initial 80 units within the first week.
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Secured and repaid a business loan, demonstrating strong financial management and entrepreneurial skills.
August 2014 - May 2016
PHM School Foundation
Graphic Designer
Created visually engaging posters, signs, and planners for elementary, middle, and high schools, effectively capturing students' attention and improving communication of key messages.
September 2015 - February 2016
1st Source Bank
Graphic Design Intern
Designed indoor and outdoor digital/physical signs, ATM screens, and magazine and program ads for all the branches